Since our service is used by many different types of companies to market many types of products, open rates vary. As a result, we cannot provide an average open rate. If you feel that your open rate is low, please consider the following things that may affect your open rate include:

 

• Time of Delivery 
  

The time that your email is delivered can influence how many people open it. If you send an email on the weekend, your contacts will be much less likely to open it immediately. The email marketing industry generally says that Tuesday morning is the best time to send. Typically, your contacts will spend Monday catching up from the weekend, and getting organized for the week. Tuesday they will get around to opening and answering emails. Also, emails sent after business hours may see a drop in open rates.

 

• Client cannot view images 
  

Because of the method we use to track your emails, there are a few circumstances under which we will not be able to track an open for your email. When you send your email, we insert a tiny image into the body of the email. When that email is opened (and the image appears on the screen), we know that the email has been opened and increase your open count. If that email client blocks images by default (which is common today to protect against spam), we will be unable to track that email unless your contact unblocks the images.

 

Note: Keep in mind that these tracking situations only affect the appearance of your open rates, not your actual open rates. Even though it can't be tracked, your contacts may have still opened the email.